If gaining more followers and growing your reach on Instagram is one of your 2023 goals, you’re in luck. The new year brings ample opportunities to expand your audience if you have the right strategy. The platform has over 1 billion monthly users, so you have an enormous audience to reach. This year, it’s more important than ever to have an intentional plan of attack when it comes to gaining followers on Instagram. The competition is fierce, the algorithm changes rapidly, and users’ attention spans are short. Ensure your tactics are supported by psychological insights into user behavior.
Leverage trending topics and hashtags
Latching trends and relevant hashtags is key for getting Instagram posts in front of more potential followers who will care about your content. But you have to be selective with your hashtags to ensure relevance. Research hashtags to uncover top trends and topics around your brand’s niche. You use sites like trends.google.com or Later’s hashtag tool. Look for hashtags with high recent use but low enough volume for your posts to still appear in the tag feeds. Mix both niche and broadly popular tags. Brainstorm creative ways you put your unique spin on trending topics and formats like reels. If travel videos are blowing up, make an engaging reel showcasing your tour company’s guide to Iceland. Remix viral ideas with your perspective and brand voice to grab user interest.
Post consistently
While high-quality, relevant content optimized with strategic hashtags will entice new profile visits, you need consistency to convert visitors to followers. Sporadic posting makes it easy for potential followers to forget about your brand. Set an ideal posting cadence based on your production capacity and niche norms, like daily for reels and 2-3x per week for feed posts. Using social media scheduling tools will help batch-create content on the weekends so you have a regular content queue. Studies show posting 1-2 times per day is optimal, but ensure you have the resources first. Consistency also means maintaining steady visual branding and messaging across posts so buy real instagram followers know what to expect from your profile.
Prioritize captivating instagram reels
It’s impossible to discuss gaining Instagram followers in 2023 without emphasizing reels after their meteoric rise and innate virality. This short-form video content represents endless opportunities for exposure and follower growth. Instagram’s algorithm favors reels by showing them to wider audiences, often outside your followers. To maximize reach, focus your best production efforts on creative, useful, and entertaining 15 to 60-second reels aligned with viral trends and formats. Hook viewers instantly by opening with attention-grabbing visuals, and keep them watching with succinct explanatory captions. Check your reel insights to optimize based on top-performing elements and remix your viral hits. Over time, trending reels will pull in consistent follower growth.
